Case study: Amazon e-commerce, United States
Net Savings Increases Amazon Sales 20% and Lowers ACoS 14% Through Outsourced PPC Execution
By adding a dedicated offshore support layer to its Amazon PPC operation, Net Savings improved campaign performance without changing its core tools or overall strategy.
119-campaign pilot run by a Philippines-based team
- Sales
- +20%
- ACoS
- −14%
- Campaigns in the pilot
- 119
Within 30 days of handing day-to-day PPC execution to a Philippines-based team, Net Savings increased sales by 20% and cut ACoS by 14%. Ad spend went up, and efficiency improved with it.
Net Savings already had the tools and a working campaign structure. It had used Helium 10's Adtomic for nearly a year. What it lacked, as its catalogue grew, was the capacity to keep every campaign optimised.
It tested outsourced Amazon PPC support on a defined set of 119 campaigns first, so results could be measured before anything wider changed.
The challenge: campaign volume outgrew in-house execution
Amazon PPC is part strategy, part routine. Bid changes, search term reviews, negative keyword updates and budget shifts all need to happen regularly, or performance slips through wasted spend, weak targeting and overlapping campaigns.
As Net Savings expanded its product catalogue, the number of campaigns grew with it. Every new campaign added to the daily workload, and the signs showed up quickly:
- Slower review cycles
- Delayed bid and budget updates
- Uneven optimisation across campaigns
The business didn't lack software or knowledge. It lacked execution capacity. It could keep PPC in-house, hire dedicated specialists, or bring in offshore support focused on execution.
The solution: a controlled pilot with a Philippines-based PPC team
Net Savings partnered with Helium 10 to test an outsourced PPC support model, using trained virtual assistants in the Philippines with experience in Amazon operations and campaign support. Instead of handing over the whole account, it assigned a pilot group of 119 campaigns, labelled "H10", to the offshore team.
The offshore team took on
- A campaign audit and performance baseline
- Adtomic rules and optimisation frameworks
- Daily bid adjustments
- Search term reviews and negative keyword updates
- Budget allocation across the pilot campaigns
Net Savings kept
- Goals and overall PPC strategy
- Performance standards
- Direction for the offshore team
- Control of the wider account outside the pilot
Working inside the live systems
The team worked directly in Adtomic and Amazon Seller Central, the same systems where campaign decisions were made, so it could act on live performance data without delays.
A three-step rollout
First, a campaign audit to spot inefficiencies and set a baseline. Second, system setup, applying Adtomic rules and optimisation frameworks for more consistent management. Third, ongoing execution of the day-to-day optimisation work.
The results: 20% more sales and 14% lower ACoS in 30 days
Because the pilot was limited to a defined group of campaigns, Net Savings could compare performance before and after the handoff. Within 30 days:
| Measure | Change |
|---|---|
| Sales | +20% |
| ACoS | −14% |
| Ad spend | Increased |
| Progress toward the 20% ACoS target | Moved closer |
The gains weren't driven by cutting spend. Net Savings spent more on ads while improving efficiency, which points to better execution rather than a cheaper account.
Why the model worked
- PPC had become a high-frequency execution function, so regular optimisation mattered more than occasional review
- The team worked inside Adtomic and Seller Central and acted on live data
- Starting with 119 campaigns made the test measurable and limited the risk
- Strategic control stayed with Net Savings
Is offshore PPC support right for your Amazon business?
It tends to work best when:
- Campaign volume has grown faster than your team's time to manage it
- You already have tools and a campaign structure in place
- You can define a set of campaigns to pilot and measure
Read more about offshore Amazon PPC specialists and offshore staffing for Amazon FBA businesses.
See what dedicated PPC execution could do for your account
If your campaigns are growing faster than your team can optimise them, start with a review of your PPC workload. We'll show you which tasks an offshore team could take on and what that could cost.
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