By adding a dedicated offshore support layer to its Amazon PPC operation, Net Savings improved campaign performance without changing its core tools or overall strategy.
Company
Net Savings
Industry
E-commerce / Amazon Marketplace
Services Provided
Amazon PPC Management
Campaign Optimization
Virtual Assistant Support
Campaign Audit and Rule Setup
Locations
United States
Philippines
Why This Approach
As campaign volume increased, PPC became too execution-heavy to manage consistently in-house. Net Savings needed more operating capacity.
Success Snapshot
Performance Drivers
- A controlled outsourcing pilot across 119 campaigns
- Campaign audit and rule based optimization setup
- Dedicated execution inside Adtomic and Seller Central
- More consistent and timely optimization work
Outcomes
- 20% increase in sales
- 14% reduction in ACoS
- Higher ad spend with better efficiency
- Progress toward a 20% ACoS target
Company Background
Net Savings sold products on Amazon and was already familiar with Amazon advertising. The business had been using Helium 10’s Adtomic for nearly a year and had already built a working campaign structure in house.
So this was not a case of starting from scratch. The tools were there. The system was already in place. The real issue was keeping up with the amount of PPC work needed as the account grew.
Industry and Operating Context
Amazon PPC looks simple from the outside, but it quickly becomes demanding once campaign volume starts to grow. You can launch campaigns fast enough, but keeping them efficient is a different story. Without regular review and timely updates, performance can start slipping through wasted spend, weak keyword targeting, overlapping campaigns, and poor bidding decisions.
That is what makes PPC a mix of strategy and routine execution. It needs judgment, yes, but it also needs consistent hands on work. Bid changes, search term reviews, negative keyword updates, and budget shifts all need to happen regularly if performance is going to hold.
As Amazon accounts get bigger, that workload becomes harder to manage. A founder or generalist team may understand PPC perfectly well, but still not have the time to stay on top of it every day.
Core Problem
Net Savings had reached exactly that point.
As the product catalog expanded, the number of campaigns grew with it. That meant more decisions, more moving parts, and more day to day work just to keep the account running properly. Every new campaign added to the workload, and internal PPC management became harder to maintain at the level the business needed.
This started to show up in a few clear ways:
- slower review cycles
- delayed bid and budget updates
- uneven optimization across campaigns
The issue was not a lack of software or knowledge. It was a lack of execution capacity.
Revenue was still growing, but the efficiency of campaign management was starting to come under pressure. Net Savings had to decide whether to keep handling PPC internally, hire dedicated specialists, or bring in offshore support focused on execution.
Outsourcing Solution
Net Savings partnered with Helium 10 to test an outsourced PPC support model using trained virtual assistants in the Philippines with experience in Amazon operations and campaign support.
Instead of handing over the full account straight away, the company started with a controlled pilot. A set of 119 campaigns, labelled “H10,” was assigned to the offshore team. This gave Net Savings a way to measure performance changes without taking unnecessary risk.
The Philippines based team worked directly inside Adtomic and Amazon Seller Central. That mattered because they were not operating from the sidelines. They were working inside the same systems where campaign decisions were being made, which made it easier to respond quickly and stay aligned with live performance data.
The setup followed three main steps:
1. Campaign Audit
The team reviewed the selected campaigns to spot inefficiencies and set a baseline for performance.
2. System Setup
Adtomic rules and optimization frameworks were applied to make campaign management more consistent.
3. Ongoing Execution
The team took over day to day optimization work, including bid adjustments, search term reviews, negative keyword updates, and budget allocation.
Because the pilot was limited to a clearly defined group of campaigns, Net Savings was able to compare results before and after the handoff while still keeping control of the wider account.
Results
This change in execution support led to clear performance gains within 30 days.
- Sales increased by 20%.
- ACoS dropped by 14%.
- Ad spend went up, but efficiency improved as well.
- Performance moved closer to the company’s 20% ACoS target.
The results were not driven by simply cutting spend. The business actually spent more on ads while still improving efficiency. In other words, campaign execution got better, and not just cheaper.
The combination of stronger sales and lower ACoS suggests the account was being managed more effectively, with better use of budget and more disciplined optimization across campaigns.
Here’s a quick snapshot of the company’s figures before outsourcing:
And after outsourcing:
Why This Worked
1. PPC had become a high-frequency execution function
Once campaign volume increased, performance depended less on occasional review and more on regular optimization. The offshore team added the support needed to keep that work moving.
2. Execution occurred directly within operating systems
Because the offshore team was inside Adtomic and Amazon Seller Central, they could act on live campaign data without delays.
3. The pilot was structured and measurable
Starting with 119 campaigns gave Net Savings a practical way to test the model, reduce risk, and compare results clearly.
4. Strategic control remained internal
Net Savings kept control over goals, direction, and performance standards. The offshore team supported execution inside that structure.
Conclusion
The limitation was not the strategy or the software. It was the ability to apply consistent attention inside a growing PPC operation.
That is what often happens as Amazon businesses grow. More products usually mean more campaigns, more keyword decisions, more bid updates, and more daily management work. At some point, performance starts depending on whether the business has enough execution support to keep up.
This is where offshore support starts to make real sense.
Offshore 24/7 helps Australian businesses add dedicated offshore support for Amazon PPC, ecommerce operations, reporting, listing work, and other execution heavy tasks. The goal is not to take strategy away from the business. It is to give growing ecommerce teams the support they need to keep campaigns moving, stay consistent, and protect performance as complexity increases.
